In 2002, John Densmore of the Doorways wrote an article for The Guardian during which he mentioned how the band has repeatedly turned down endorsements and commercials over time. This consists of John saying no to a deal paying as much as $1 million to advertise a weight reduction program.

The drummer additionally informed the story of when the band stated sure to permitting Buick to make use of their hit, “Mild My Hearth,” for an Opel automobile business in 1967. Bandmates John, Ray Manzarek, and Robby Krieger agreed to the deal whereas Jim Morrison was out of city. As soon as Jim heard concerning the business, the late singer-songwriter made efforts to make sure the observe would not be used within the automobile adverts.

“[Jim] got here again and went nuts,” John stated. “On reflection, his calling up Buick and saying that in the event that they aired the advert, he would smash an Opel on tv with a sledgehammer, was incredible. I assume that is likely one of the the reason why I miss the man.”

Jim’s viewpoint impressed the band to keep up this perspective towards the concept of getting their music featured in adverts. Robby was quoted within the article as he defined how the group’s alternative would in the end protect the value of their music.

“If we’re solely one in all two or three teams who do not do commercials, that can assist the worth of our songs in the long term,” Robby stated. “The publishing will endure just a little, however we ought to be happy with our stance.”

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